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BoomBoom Bikini Makes Waves at SLO Fashion Week!

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BoomBoom Hits the Runway!


It's 6:30 pm and the models for BoomBoom Bikini's fashion show are scheduled to hit the runway in just a few hours. The 2010 Central Coast Fashion Week "Haute Couture" event is now rounding out a month-long showcase of the hottest up-and-coming indie-designers in the fashion industry. This event was to be the biggest boom for the Hawaiian bikini company since its inception in 2008. Big Island born and raised Owner/Designer Elena Merritt is still deciding what dress to wear--a much more daunting task than simply grabbing a suit for her daily surf. She had finally fastened the last safety pin on her polka-dot-makeshift-mini--after all she is "From Big Island"--and the coconut girl was more than ready for Cali's hot fashion world.


Haute Coture took place on June 4, 2010 in one of San Luis Obispo's hottest nightclubs, Native Lounge. The evening showcased the talents on not just one homegrown wahine. Hawai'i native Meleana Handle coordinated the BoomBoom fashion show and spiced the evening up by styling the models in Candyland-esque fashion. Hot pink balloons were tied to neon bandeau tops: rainbow lollypops were tucked into black Brazilian bottoms: and glitter touched every inch of skin that the bikinis didn't. Elena's BoomBooms hit the runway with fierce flavor and the models had the 'okole to match. Heads began to turn as DJ Dunk got "the Tambourine going" with a hot Eve track. Shortly after, jaws hit the floor, proving that not only in Hawai'i is less really more. 
 
 
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